The New iPad 4G ( iPad 3 )

It's Brilliant. In Every Sense Of The Word

Pick up the new iPad and suddenly, it’s clear. You’re actually touching your photos, reading a book, playing the piano. Nothing comes between you and what you love. To make that hands-on experience even better, we made the fundamental elements of iPad better — the display, the camera, the wireless connection. All of which makes the new, third-generation iPad capable of so much more than you ever imagined.

Retina Display. See Everything Like Never Before

Four times more pixels than iPad 2. Razor-sharp text. Richer colors. The Retina display transforms the entire iPad experience. So everything looks and feels incredibly lifelike and perfectly detailed.

The best display ever on a mobile device.

Everything you do with iPad, you do through its large, beautiful display. And when the display is better, the entire iPad experience is better. The Retina display on the new iPad features a 2048-by-1536 resolution, 44 percent greater color saturation, and an astounding 3.1 million pixels — in the same 9.7-inch space. That’s four times the number of pixels in iPad 2 and a million more than an HDTV. Those pixels are so close together, your eyes can’t discern individual ones at a normal viewing distance. When you can’t see the pixels, you see the whole picture. Or article. Or game. In ways you never could before.

Breakthrough technology . For a breakthrough display

In order to create a display with four times the pixels, we had to design it in a completely new way. You see, every pixel in a display has multiple signals telling it when to light up. But when you have a lot of pixels and a lot of signals on the same plane, signals get crossed and image quality suffers. To make sure everything on the new iPad looks crystal clear, Apple engineers elevated the pixels onto a different plane — separating them from the signals. It’s technology that’s breakthrough. Just like the new iPad itself.

Pixel-perfect performance

The A5X chip with quad-core graphics drives four times the pixels of iPad 2 yet it delivers the same smoothness and fluidity iPad is known for. Even with all that extra oomph, the new iPad still gets an amazing 10 hours of battery life.

The iSight camera . Your memories have never been clearer

The new iPad features Apple’s 5-megapixel iSight camera. Designed with advanced optics, it lets you shoot gorgeous photos and 1080p HD video.

iSight Camera.Shoot 5-megapixel still images.

The 5-megapixel iSight camera features a backside illumination sensor that captures great-looking pictures whether by sunlight or candlelight. Autofocus, tap to focus, and tap to set exposure functions mean every photo you take instantly becomes a frameworthy gem. And with built-in face detection that automatically balances focus and exposure across up to 10 faces, there’s more room for more grins. So everyone look at iPad and say “Cheese.”

HD Video Recording. Record HD video in full 1080p.

Sometimes life takes you by surprise. You’re reading a best seller on your iPad waiting for the morning train when you spy a gifted performer on the platform. Or you’re browsing the web on the couch when your dog trots by wearing your daughter’s tutu. The iSight camera on the new iPad lets you capture all these unpredictable, beautiful, and hilarious moments. In 1080p HD, no less. And with automatic video stabilization, your recording is free of bumps and shakes. Which is a big advantage when you’re laughing uncontrollably.

It’s all in the lenses.

Megapixels matter. But the quality of a photo is determined by other things, too — like the camera’s optics, image signal processor, and software. The iSight camera uses advanced optics to give you the best picture possible. With an ƒ/2.4 aperture and a five-element lens, it captures light efficiently to produce a sharper overall image. And the hybrid infrared filter — typically reserved for expensive SLR cameras — keeps out harmful IR light for more accurate, uniform colors.

Ultrafast 4G LTE. Fullspeed Ahead.

Built with the latest in wireless technology, the new iPad lets you connect to fast data networks around the world — up to 4G LTE.²

World ready. And very well connected

You use your iPad a lot, so you want it with you wherever you go. The new iPad offers the most comprehensive support for networks around the world. It’s designed with cellular antennas that access a larger frequency spectrum. That means you can get online almost anywhere you are — whether you’re on AT&T or Verizon. You can even pop in a local SIM card to get a connection when you’re traveling.

Really really fast is your only option.

The new iPad supports fast cellular networks the world over — including 4G LTE networks in the U.S. and Canada.² So you can browse the web, stream content, or download a movie at blazing-fast speeds. It also works on GSM/UMTS worldwide network technologies including HSPA, HSPA+, and DC-HSDPA — the fastest 3G networks out there. You’ll see downlink speeds up to 42 Mbps with DC-HSDPA and up to 21.1 Mbps with HSPA+.³

iPad as a personal hotspot.

Now for the first time, you can share the high-speed data connection on your iPad. If your carrier supports it, iPad can act as a personal hotspot for connecting up to five devices — such as a MacBook Air, an iPod touch, or another iPad — over Wi-Fi, Bluetooth, or USB.

iOS is the magic behind iPad. It lets you see and do everything using Multi-Touch. It includes all the powerful, innovative, and fun built-in apps you use every day, many times a day. It’s the preferred choice for app developers. And it’s yet another reason no other device comes close to iPad.

iCloud stores your music, photos, apps, mail, contacts, calendars, documents, and more and wirelessly pushes them to all your devices.⁴ So if you buy a song, take a photo, or edit a calendar event on your iPad, iCloud makes sure it appears on your Mac, iPhone, and iPod touch, too. You don’t have to do a thing.

Write an email. Send a text. Search the web. Or create a note. And do it all with only your voice. Instead of typing, tap the microphone icon on the keyboard. Then say what you want to say while your iPad listens. Tap Done and, just like that, your spoken words become written words. Dictation also works with third-party apps, so you can do things like update your Facebook status or share a thought on your Twitter feed.

App Store. Something for everyone. And everything.

Apps for iPad aren’t like anything else. That’s because every app — 200,000 and counting — is designed to work with iPad features like the beautiful 9.7-inch screen, Multi-Touch, the accelerometer, the gyroscope, and more.

Over 200,000 apps to choose from.

The App Store is home to over 200,000 apps and counting — all made just for iPad. And many of them are free. You buy apps from the App Store using the same Apple ID you use to buy music from iTunes. Find an app you like, tap to buy it, and it starts downloading instantly. iPad lets you know when updates are available, so your apps are always current.

Apps made just for iPad.

An app that’s made for iPad is genuinely made for iPad. That means it’s specifically designed to take advantage of the way iPad works. Need proof? Check out Apple’s beautiful iPhoto app on the new iPad. It’s just one of thousands of apps that let you do things with iPad you never thought possible. With iPhoto in the picture, the iLife family of apps for iPad — including GarageBand and iMovie — is complete.⁵

Make a picture perfect. Edit an HD movie. Record a track. Read a novel or write one. Present your big idea. Apple apps from the App Store are designed by the people who designed the iPad. And they give you the power and versatility to do more than you ever thought possible. Wherever you go.

With iPhoto, iMovie, and GarageBand for iPad, you can do all the fun, creative things you love to do. Like making movies, making music, or making your photos look their best. All with a touch of your finger.

iPhoto. Give your photos the perfect touch. It’s everything you love about viewing, editing, and sharing photos — but with the power and simplicity of Multi-Touch. You can quickly organize and compare photos. Brush adjustments onto an image with your finger. Apply professional-quality effects in a single tap. And create beautiful photo journals to share with family and friends. It’s creative control like you’ve never experienced before.
iMovie. Very independent filmmaking. With iMovie, making HD trailers and movies is fast and fun — and you can do it all with your fingers. Follow a storyboard to create a thrilling trailer. Or shoot 1080p HD right from your iPad and turn that footage into a mini feature film. Choose from a selection of Hollywood-style themes and templates. Then edit your clips and fine-tune your soundtrack on location. No matter where you are, you’re always in the director’s chair.
GarageBand. Wanted: Rock 'n' roll heroes. No experience required. Turn your iPad into an electric guitar. Or a grand piano. Or even an acoustic drum kit. GarageBand lets you choose from a large collection of instruments that sound just like their real counterparts — but let you do things you could never do on a real instrument. A powerful eight-track recording studio lets you lay down tracks whenever inspiration strikes. And Jam Session lets you and up to three friends play and record together like a real band.

With Pages, Keynote, and Numbers, you have everything you need to create beautiful documents, stellar presentations, and impressive spreadsheets, in ways you’ve never imagined. All three are designed to work seamlessly with iPad and each one is available at the App Store.

Pages. Word processing that's way beyond words. Pages lets you create beautiful letters, flyers, reports, invitations, and more — right on your iPad. Apple-designed templates give you a great head start, and easy-to-use formatting tools let you make them your own. Type right on the Multi-Touch screen. Tap to add photos, tables, and 3D charts. Drag to adjust tabs and margins. And swipe to move through your document. Words have never come so easily.
Keynote. Make a moving presentation.And take it anywhere. Keynote makes it easy to create, deliver, and share stunning presentations. Choose from 12 elegantly designed themes. Customize the graphics any way you like. Add some fun with photos, movies, and textured 3D charts. And play up the drama with animated transitions and effects. Everything looks even more impressive when you present full screen on iPad. You can almost hear the applause already.
Numbers. Now anyone can be a Numbers person. Numbers makes it surprisingly easy — and surprisingly fun — to design spreadsheets. Tap and swipe to access a full range of templates, 250 easy-to-use functions, an intelligent keyboard, flexible tables, and textured 3D charts. You can even add checkboxes and star ratings to your cells. Before you know it, you’ve got an impressive spreadsheet on your hands. View it full screen on iPad to see just how beautiful data can be.
iTunes U. A lifetime of learning on tap. The world’s largest online catalog of free education content features lectures, videos, books, and more, from some of the most distinguished institutions in the world. It’s all at your fingertips, courtesy of the iTunes U app on iPad.

The iTunes Movie Trailers app puts the newest and most exclusive movie previews in HD at your fingertips. Browse trailers, clips, and featurettes for the most anticipated movies of the year. View stunning HD photos. Find showtimes near you. Tweet trailers to friends. And do it all from your iPad.		Remote on your iPad lets you control iTunes and Apple TV from anywhere in your home over your Wi-Fi network. Browse your entire iTunes library, pick a song or playlist, and tap to start playing. Use gestures to control your Apple TV or do a search using your iPad keyboard.		AirPort Express, AirPort Extreme, and Time Capsule. With the AirPort Utility app, you can manage all of them from your iPad. Get information about your connected Wi-Fi devices, change base station and network settings, apply updates, and more.

iPad Smart Cover.Design for iPad . And vice versa.

More than a way to protect iPad from dust and scratches, the iPad Smart Cover can wake and sleep iPad with a simple open and close. It even folds back and instantly turns into a handy little stand.

A cover with magnetic appeal.

What a smart pair. iPad and the iPad Smart Cover, that is.⁶ Smart magnetic technology built into each one really pulls them together. The iPad Smart Cover snaps perfectly into place to protect your iPad screen. Open the Smart Cover and your iPad wakes up. Close it and your iPad goes to sleep. Fold the Smart Cover and it becomes a stand. It’s all just so, well, smart.

AirPlay.Play it on your iPad.Watch it on your HDTV.

Whether it’s the new album you bought, photos of your Barcelona escapade, or an HD movie, AirPlay lets you stream what’s on your iPad straight to your speakers and HDTV.

All the great stuff on your iPad — your music, photos, and videos — can stream wirelessly to your HDTV and speakers via Apple TV⁷ or to AirPlay-enabled speakers over a Wi-Fi network. With just a tap on the AirPlay icon, you can rock the house with your favorite album, have a movie night, or show off some photos. And go big.

Protection for your iPad.

Every iPad comes with one year of hardware repair coverage and 90 days of telephone technical support. AppleCare+ for iPad extends repair coverage and technical support to two years and adds accidental damage protection for your iPad.